Marketing Planning- Kit Kat Essay Example | Topics and Well Written Essays - 2000 words

Marketing Planning- fit Kat - Essay ExampleCompanies give substantial importance to the desires and wants of the potential customers. Marketing Plans in the menstruation economic frame always succeed in a free trade place economy. The prices of the goods and services moldiness be determined by the free forces of market take on and supply. Any state of disequilibrium in the market would be stabilized automatically by the free forces of market mechanism. Companies often adopt go to market concept that helps organizations to achieve unique value proposition to their targets. These propositions depend on the way the company focuses on its investments and business solutions. This strategy usually responds to whom, what, how much, how and where a company would operate and cater its services. Q 1.2 Nestle accounts a trade of over 1 billion Swiss francs from 29 major branded goods manufactured under it (Dibb, 2001). It is a giant food producing firm generating about 339,000 employment s in the economy. Its assets argon now worth 126.22 billion as estimated in 2012 (Qin, 2010).. Jamal and Prahalad in 1996 stated that strategic planning is not strategic the future is assumed to be more or less same as the present. The planning must be subversive. The run managers are most resistant to change and they fail to provide people different responsibilities to manage changes. The senior managers should remark activists as positive. The organizations must always use all their knowledge to discover the unconventional ideas. Business strategies layabout often give surprises. The business strategies must be democratic (Kew and Stredwick, 2005). Therefore in the context of Nestle, fit Kat being a common chocolate produced by the company, the focus should be on point of intersection quality. The company must enhance its quality so that it can uphold its reputation in the watercourse warring chocolate industry Q 1.3-1.4 There are various techniques of organizational auditi ng. Out of the major techniques this strain concentrates on the PEST technique of organizational auditing (Strauss, 2010). It means it would concentrate in the Political, Economic, Social and Technological aspects that chance on the business of Nestle featuring its product kit Kat. The success of a market plan largely depends on the internal working culture of a business firm like the precise relationships between the top managers and employees at different takes. If a firm maintains a good financial and accounting system because they are likely to introduce successful marketing plans. The level of research and development also influences the competitive power of a business firm. The resources and capabilities of a business firm largely influence the extent operation of marketing plans. Image and brand equity are also important determinants of a good marketing plan. The essay will now hypothetically assume a case study about Kit Kats business in China. The country has a socia list market economic system and so sate excise strong control over the activities of the private organizations. If the Chinese government increases the level of taxes in chocolates the company may be forced to increase the selling price of the product and thus will shift the incidence of taxation on the consumers. In such a situation the demand for the product would fall. Rather tastes and preferences of the consumers are changing and buyers who are empowered are demanding more from the products. The country accounts for a growth of about 10% in terms of GDP, thus the